Waveford · Men’s Swimwear

Privacy Policy

A clear approach to privacy, website information and customer communication for the Waveford online store.

About Waveford

Waveford is operated by DEMIRKIRAN LTD. The website provides information about our men’s swimwear collections, including pool swimwear and coastal boardwear, together with online shopping, product information and customer support services.

01

About This Policy

This Privacy Policy explains how information is handled when you visit the Waveford website, browse our products, place an order, contact us or use features made available through the website.

We aim to keep our website experience straightforward, transparent and proportionate to the services we provide.

02

Information We May Receive

When you use the website, we may receive information that is necessary to provide our online shopping and customer support services.

  • Name and contact details supplied when completing an order or contacting our team.
  • Delivery information required to fulfil an order.
  • Order details, product selections and transaction references associated with your purchase.
  • Messages or enquiries that you voluntarily send to our customer service team.
  • Basic technical information generated when visiting the website, such as browser type, device information and general website activity.
03

How Information Is Used

Information may be used only where reasonably necessary for operating the website and providing our services.

  • To process and manage online orders.
  • To arrange delivery and provide order-related communications.
  • To respond to customer enquiries and requests.
  • To maintain website functionality and improve the browsing experience.
  • To maintain appropriate business and accounting records where required.
  • To help maintain the security and reliability of our website.
04

Orders & Online Shopping

When an order is placed through the website, the information supplied during checkout is used to process the order, arrange fulfilment and provide relevant order communications.

Transaction processing is handled through established third-party payment infrastructure. Waveford does not require customers to send complete payment credentials to us by email or through customer support messages.

We recommend using the checkout process provided on the website for all order-related information rather than sending payment details through direct messages or email.
05

Website & Technical Information

Like most modern websites, Waveford may receive limited technical information when visitors access the website. This can include browser type, device category, general website activity and information required for the website to operate correctly.

This information is used for website functionality, security, performance monitoring and general service improvement.

06

Cookies & Similar Technologies

The website may use cookies or similar technologies to support essential website functions, remember selected preferences and understand general website usage.

Essential technologies may remain active for the duration required for a website session or for up to 12 months, depending on their purpose and technical configuration.

Where optional technologies are used, visitors may be provided with relevant choices through the website.

07

How Long Information Is Kept

Information is retained only for as long as reasonably necessary for the purpose for which it was collected, or for a longer period where a legal or accounting requirement applies.

  • Customer enquiries: normally up to 12 months after the enquiry has been resolved.
  • Account and order information: normally retained while required to manage the customer relationship and for up to 7 years where necessary for accounting, tax or business record requirements.
  • Routine technical records: normally retained for no longer than 12 months unless a longer period is reasonably required for security or operational purposes.
  • Cookie-related information: retained according to the relevant cookie’s technical lifespan and, where applicable, for no longer than 12 months.
08

Service Providers

We may work with carefully selected service providers that support website hosting, order fulfilment, delivery, website functionality, customer communication, payment processing and technical services.

Such providers receive only information reasonably necessary for the service they provide and are expected to handle information in accordance with applicable requirements.

09

Information Security

We use reasonable technical and organisational measures designed to protect information against unauthorised access, inappropriate use, accidental loss or alteration.

Access to customer information is limited to people and service providers who reasonably require it to perform their role.

10

Your Privacy Choices

Depending on the circumstances, you may have rights in relation to information held about you, including the right to request access, correction, deletion or restriction of certain processing.

You may also contact us if you would like clarification about how your information is used or retained.

Requests are reviewed individually so that we can confirm the relevant information and respond appropriately.
11

Third-Party Websites

The Waveford website may contain links or integrations provided by third parties. Those external services operate under their own privacy practices and terms.

We recommend reviewing the relevant privacy information before providing information directly to an external website.

12

Policy Updates

This Privacy Policy may be updated when necessary to reflect changes to the website, our services, applicable requirements or the way information is handled.

The latest version displayed on this page will apply from the time it is published on the Waveford website.

Privacy Enquiries
Company
DEMIRKIRAN LTD
Company Number
10459888
Registered Address
121 Bizspace, Brooker Road,
Waltham Abbey, England, EN9 1JH
Telephone
Waveford Men’s Swimwear · Pool · Coast · Water